Pippa Burns - WriteSource Medical

What do medical writers need to know about search engine optimisation (SEO)?

18 July 20258 January 2024 by Pippa Burns

Laptop displaying "SEO Search Engine Optimization" surrounded by sticky notes with SEO-related terms.

Search engine optimisation (SEO) is a set of techniques that can help your online medical writing rank higher in search engine results. As a medical writer, incorporating SEO techniques can help improve the visibility and accessibility of your content to a wider audience.

Infographics: what they are and why you need them!

7 August 202517 November 2023 by Pippa Burns

Charts and graphs displayed on a presentation board and paper with a green background.

Discover how infographics turn complex data into clear, engaging visuals. This post breaks down what infographics are, why they matter, and how they can boost your communication strategy.

Good Publication Practice (GPP) 2022 Guidelines Published

18 July 202527 September 2022 by Pippa Burns

A person with painted nails holds a smartphone near an open laptop on a wooden table.

The latest GPP 2022 guidelines are here. Learn what’s new in Good Publication Practice and how these updates strengthen ethical, transparent medical publications.